The Percentage of Homes in a Given Area That Are

question 66

Multiple Choice

The percentage of homes in a given area that are watching television during a specific time period is referred to as:

• A)households using television (HUT)
• B)ratings point
• C)program rating
• D)share of audience
• E)total audience

---

Definitions:

Growth Needs

Psychological needs that propel an individual towards personal development and realization of their potential.

Social

Relating to society or its organization, emphasizing the interactions and relationships of individuals within a group.

Productive Activities

Tasks or processes that lead to the creation of goods or services which have value and contribute to the economy.

Ethics Committee

A group responsible for overseeing the ethical aspects of an organization's operations, including making decisions on moral and ethical issues.