Television Networks Welcome New Viewership Measures Like Nielsen's Extended Home

question 107

Multiple Choice

Television networks welcome new viewership measures like Nielsen's Extended Home study,arguing that:

• A)considerable viewership occurs hotel rooms,bars and airports
• B)most advertisers and agencies have no confidence in the current system of measurement
• C)fewer consumers live at home
• D)Local stations are encouraging viewership through non-traditional media
• E)this will reduce the cost of advertising

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Definitions:

Bargained-For-Agreement

An arrangement reached after negotiation between parties, where each side gives something in exchange for what it receives.

Forbearance

An agreement between a lender and a borrower to temporarily suspend debt payments.

Accord and Satisfaction

A legal agreement whereby disputes are settled by the parties agreeing to accept something different from what was originally expected.

Release

An agreement where one party agrees to relinquish any claims, demands, or potential legal action against another party, often in return for compensation.