Which of the Following Statements About Program Ratings and Share

question 108

Multiple Choice

Which of the following statements about program ratings and share of audience measures is true?

• A)Program ratings are always higher than share of audience.
• B)Program ratings and share of audience are usually the same.
• C)Share of audience is always higher than the program rating unless all of the households in a market have their set in use.
• D)Unlike share of audience measures,program ratings consider variations in the number of sets in use since they are based only on those households that have their sets in use.
• E)None of the above statements about program ratings and share of audience measures is true.

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Definitions:

Rural Areas

Regions characterized by low population density and vast open spaces, often with a predominant focus on agricultural activities or natural resources.

Social Insurance

A government-sponsored program that provides financial assistance to individuals in events of unemployment, disability, or retirement.

Public Assistance

Government-provided financial aid or services to individuals and families in need to ensure a basic standard of living.

Earned Right

A privilege or benefit that has been obtained or secured through work, achievement, or service.