The Major Source for Radio Ratings in Local Markets Is

question 33

Multiple Choice

The major source for radio ratings in local markets is _____ while information on network audience come primarily from ___________:

• A)RADAR; Arbitron
• B)Arbitron; RADAR
• C)Arbitron; A.C.Nielsen
• D)RADAR; A.C.Nielsen
• E)A.C.Nielsen; Arbitron

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Definitions:

Incentives

Motivations or rewards that influence the actions and behaviors of individuals or organizations.

External Benefit

A positive effect or advantage that results from a transaction or activity but benefits a third party who is not directly involved in the transaction.

Social Value

The importance or worth of something to society, considering factors beyond mere economic gains, like environmental sustainability and social equity.

Private Cost

The cost that is borne by the individual who creates it, as opposed to society or others.