Various Response Hierarchy Variables Such as Awareness,knowledge,interest,attitudes,and Intention Are the Basis

question 78

Multiple Choice

Various response hierarchy variables such as awareness,knowledge,interest,attitudes,and intention are the basis for:

• A)marketing objectives.
• B)sales-oriented objectives.
• C)image objectives.
• D)communications objectives.
• E)the carry-over effects.

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Definitions:

Quantity Supplied

The measure of products or services that producers are willing and able to make available for sale at a predetermined price throughout a certain time.

Relationship

The way in which two or more concepts, objects, or individuals are connected, or the state of being connected or interrelated.

Substitute For Product

An alternative good or service that consumers can use in place of another product.

Increase In Price

A rise in the cost of goods or services, which can be caused by factors such as higher demand, reduced supply, or increased production costs.