The Increasing Number of Channels Available to TV Viewers and the Prevalence

question 25

Multiple Choice

The increasing number of channels available to TV viewers and the prevalence of remote control operated television sets lead to:

• A)program ratings through the audimeter
• B)the development of a system to measure commercial ratings rather than just program ratings
• C)share of audience measures
• D)total audience measures
• E)the people meter being replaced by the personal participation direct audience collection system

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Definitions:

Parent Company

A company that holds enough voting stock in another firm to control management and operations by influencing or electing its board of directors.

Consolidated Financial Statements

Financial reports that combine the accounts of a parent company and its subsidiaries into a single document.

Fair Value Method

An accounting approach used to measure assets and liabilities at estimates of their current value, rather than at historical cost or intrinsic value.

Outstanding Stock

Refers to the total shares of a company that are currently held by all its shareholders, including share blocks held by institutional investors and restricted shares held by insiders.