An Advertiser Preparing to Run a Large Ad in a Weekly

question 108

Multiple Choice

An advertiser preparing to run a large ad in a weekly newspaper needs to know that _____ can be a disadvantage associated with the selection of newspapers as the media vehicle.

• A)poor reproduction quality
• B)lack of demographic selectivity
• C)clutter
• D)short life span
• E)all of the above

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Definitions:

Economics

The social science that studies the production, distribution, and consumption of goods and services, and how individuals, businesses, and governments make decisions on allocating resources.

Economic Issues

Problems or challenges facing an economy, ranging from unemployment to inflation, affecting the well-being of its citizens.

Median Voter Theorem

A theory that suggests the outcome of a majority vote is most likely to match the preferences of the median voter.

Majority-Rule

A decision-making process that follows the principle that the opinions or preferences of more than half of the members of a group have the authority to make decisions binding on the whole group.