The Relatively Low Cost of Radio Advertising Time Makes It

question 72

Multiple Choice

The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more _____ into their media schedules.

• A)absolute cost
• B)reach and frequency
• C)inherent drama
• D)audience selectivity
• E)spectaculars

---

Definitions:

Inflation

The rate at which the general level of prices for goods and services is rising, subsequently eroding purchasing power.

Unemployment

The condition in which people actively seeking work are unable to find employment.

Long Run

The long run is a period in economics in which all factors of production and costs are variable, allowing for full adjustment to change.

Unemployment

Unemployment refers to the situation when individuals who are able and willing to work are not able to find employment.