The Media Plan Is a Guide For

question 9

Multiple Choice

The media plan is a guide for:

• A)development of specific creative objectives
• B)media selection
• C)sales and marketing forecasts and potentials
• D)account auditing
• E)is accurately described by all of the above

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Definitions:

Implied-In-Law

Refers to obligations and rights that arise from certain acts or situations as recognized by courts, despite no explicit agreement or contract.

Void Contract

A contract that is legally unenforceable from the start due to illegality or inability to fulfill the terms.

Quasi-Contract

Not an actual contract but a legal construct imposed by courts to prevent unjust enrichment where no formal contract exists.

Unjustly Enriched

A legal term describing a situation where one party benefits at another's expense without a valid basis for the gain.