Which of the Following Statements About Feature Appeals Is True

question 25

Multiple Choice

Which of the following statements about feature appeals is true?

• A)Feature appeals tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.
• B)Feature appeals are never used for technical and high-involvement products.
• C)Feature appeals can be used for advertising a product but not a service.
• D)Feature appeals never focus on attributes or benefits that are important to consumers.
• E)All of the above statements about feature appeals are true.

---

Definitions:

Disposable Income

The financial pot allocated for households to manage their savings and expenditures after income tax deductions.

Autonomous Consumption

The level of consumption spending that occurs when income is zero, representing the expenditures that consumers must make even when they have no income.

Disposable Income

Households' budget for spending and savings after the necessary income taxes have been deducted.

Induced Consumption

Consumer spending that increases as disposable income rises, and decreases as income falls.