Media Planning Is Not an Easy Task

question 54

Multiple Choice

Media planning is not an easy task.Which of the following is a reason why media planning is so difficult?

• A)insufficient information on audience figures
• B)inconsistent terminology
• C)time pressures inhibit proper planning
• D)difficulty in measuring the effectiveness of a medium
• E)all of the above

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Definitions:

Presentation Currency

The form of money used to express the financial records of a company.

Net Profit

The amount of income that remains after subtracting all expenses, taxes, and costs from total revenue.

Monetary Items

Assets and liabilities that are to be received or paid in a fixed or determinable amount of money.

Payables

Amounts that a company owes to its creditors or suppliers for goods or services received.