Which Television Daypart Has the Highest Rates and Is Dominated

question 140

Multiple Choice

Which television daypart has the highest rates and is dominated by national advertisers?

• A)morning
• B)early fringe
• C)prime-time
• D)late news
• E)late fringe

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Definitions:

Supply

The total amount of a good or service available for purchase at any given price level within a specific market.

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a given time period.

Exchange Rate

The value of one currency for the purpose of conversion to another, determining how much of one currency can be exchanged for another.

Exchange Rate

The value of one currency expressed in terms of another currency, determining how much of one currency can be exchanged for another.