After the Situation Analysis and the Development of Both the Marketing

question 12

Multiple Choice

After the situation analysis and the development of both the marketing and creative strategy plans,it is time to develop the media plan.The first step in developing a media plan is to:

• A)create a media plan committee
• B)set media objectives
• C)determine the reach,frequency,and coverage of all available media
• D)select broad media classes
• E)develop advertising campaigns