,A Media Planner Obtains the Following Results: High BDI and High

question 104

Multiple Choice

,a media planner obtains the following results: High BDI and High CDI.What do these results imply?

• A)high market share and good market potential
• B)low market share and good market potential
• C)high market share and monitor for sales decline
• D)low market share and poor market potential

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Definitions:

Pauses

Short periods of silence strategically used in speech to enhance understanding, create emphasis, or allow the listener to process information.

Silence

Silence in communication can be a strategic or involuntary absence of spoken words or noise, which can convey significant meaning or create space for reflection.

Extemporaneous Delivery

A method of speaking where the speaker delivers a presentation or speech without extensive pre-planned scripts, often with the aid of notes.

Lectern

A reading desk, often found in public speaking venues, from which speeches or lectures are given.