__________________ Is an Internal Factor That May Influence the Determination

question 56

Multiple Choice

__________________ is an internal factor that may influence the determination of media strategy.

• A)The size of the media budget
• B)Competitive factors
• C)Changes in the economy
• D)The development of new media
• E)All of the above

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Definitions:

Poisson Probability Tables

Tables that provide the probabilities of different numbers of events happening in a fixed interval of time or space, assuming these events occur with a known constant rate and independently of the time since the last event.

Occurrences

Incidents or instances of something happening.

Poisson Random Variable

A type of discrete random variable that expresses the probability of a given number of events occurring in a fixed interval of time or space if these events happen with a known constant mean rate and independently of the time since the last event.

Successes Achieved

The accomplishments or favorable outcomes attained in a given project, experiment, or other endeavors.