Which of the Following Statements Describes a Disadvantage Associated with the Flighting

question 102

Multiple Choice

Which of the following statements describes a disadvantage associated with the flighting method of schedule advertising?

• A)Consumers have a lack of awareness,interest,and retention of promotional messages during nonscheduled times.
• B)Flighting allows the marketers to cover the entire buying cycle.
• C)Because the advertising is continuous,people will not forget the advertising message.
• D)Flighting eliminates concerns about wearout.
• E)There are no disadvantages associated with flighting.

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