Which of the Following Statements About Advertising Reach Is True

question 3

Multiple Choice

Which of the following statements about advertising reach is true?

• A)Reach refers to the number of times a viewer is exposed to the ad.
• B)Reach can be defined as the "opportunities to see" an ad.
• C)The total number of persons exposed once to a vehicle is referred to as reach saturation.
• D)Overlap that results from multiple exposures is referred to as wasted reach.
• E)It is easy to determine what level of reach will be required to achieve various levels of awareness in a target audience.

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Definitions:

Reactive Power

The component of electric power that oscillates between the source and load, associated with the energy stored in the field of an inductor or capacitor.

Inductive Reactance

The opposition that an inductor presents to alternating current, due to the inductor's ability to store energy in a magnetic field.

Parallel Circuit

An electrical circuit in which components are connected across common points or junctions, providing multiple paths for current to flow.

Apparent Power

The total power in an AC circuit, equal to the product of the root mean square voltage and current, measured in volt-amperes (VA).