An Approach to Finding a Major Selling Idea That Uses

question 101

Multiple Choice

An approach to finding a major selling idea that uses consumer benefits as a foundation with an emphasis on presenting these benefits in a dramatic way is the _____ approach.

• A)unique selling proposition
• B)positioning
• C)inherent drama
• D)brand image
• E)benefit

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Definitions:

Follow-Up Message

A communication sent to check in or continue a conversation after an initial interaction or meeting, often used in professional settings to maintain engagement.

I Phrases

Language construction focusing on the speaker's perspective, often used to express opinions or feelings without making generalized statements.

STAR Technique

A method used in interviews to answer behavioral question effectively, focusing on the Situation, Task, Action, and Result.

Behavioral Interview

A technique used in interviews focusing on past experiences and behaviors as indicators of future performance.