After the Situation Analysis and the Development of Both the Marketing

question 12

Multiple Choice

After the situation analysis and the development of both the marketing and creative strategy plans,it is time to develop the media plan.The first step in developing a media plan is to:

• A)create a media plan committee
• B)set media objectives
• C)determine the reach,frequency,and coverage of all available media
• D)select broad media classes
• E)develop advertising campaigns

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Definitions:

Additional Paid-in Capital

Additional paid-in capital represents the amount investors have paid for shares above the nominal value during public offerings or private placements.

Date of Acquisition

The specific date on which an asset is purchased or acquired by an entity.

Par Value

The nominal or face value of a bond, share of stock, or coupon as stated by the issuer, which is often a minimal amount that bears no relation to its market price.

Common Stock

Shares representing ownership in a corporation, entitling holders to a portion of the company's profits through dividends and voting rights.