Which of the Following Statements Describes an Advantage Inherent in the Flighting

question 72

Multiple Choice

Which of the following statements describes an advantage inherent in the flighting method of schedule advertising?

• A)With flighting,there is no danger of wearout.
• B)Flighting creates cost efficiency by using advertising only during purchasing periods.
• C)Unless advertising is continuous,people will forget the message altogether.
• D)Forgetting is virtually eliminated by alternating periods of high and low advertising weight.
• E)None of the above describes an advantage inherent in flighting.

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Definitions:

Oil Reserve

Quantities of crude oil that are held underground or in storage, available for extraction and use.

Market Rate Of Interest

The prevailing rate at which interest is paid by borrowers for loans or earned by investors in the marketplace, determined by supply and demand forces.

Market Rate Of Interest

The prevailing rate of interest determined by supply and demand in the credit market.

Profit Per Barrel

The net income a company earns for each barrel of oil or similar commodities produced or processed.