According to DAGMAR,the Basic Function of Advertising Is To

question 80

Multiple Choice

According to DAGMAR,the basic function of advertising is to:

• A)create sales.
• B)communicate.
• C)increase market share.
• D)generate action.
• E)change behavior.

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Definitions:

Construct Validity

The degree to which a test measures what it claims to be measuring, specifically in terms of whether the test actually assesses the theoretical construct it is designed to measure.

Predictive Validity

The level at which a score from a test or scale forecasts subsequent performance on a connected result.

Content Validity

Refers to the extent to which a test measures an intended content area.

Concurrent Validity

The degree to which the results of a test correlate with the results of other established measures taken at the same time.