In Purchasing Time on Television,it Often Becomes Difficult to Determine

question 69

Multiple Choice

In purchasing time on television,it often becomes difficult to determine the print equivalent cost.As a result,some television rate cards now express costs in terms of _____ so as to provide a comparable base.

• A)reach
• B)frequency
• C)GRPs
• D)CPM
• E)absolute cost

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Definitions:

Strike-Slip Motion

A type of horizontal movement along a fault line, typically found at transform plate boundaries, where two blocks slide past one another.

San Andreas Fault

A major geological fault in California formed by the boundary between the Pacific and North American tectonic plates, known for causing significant earthquakes.

Density Profile

The variation of density within a substance or object as a function of its composition or structure, often used in geological contexts to understand earth or planetary interiors.

Streambed

The bottom of a stream or river channel where water flows; composed of sediment and particles that are transported by the stream.