Magazine a Has a Cost for a Full-Page Ad of $10,000

question 67

Multiple Choice

Magazine A has a cost for a full-page ad of $10,000 and a circulation figure of 5,000,000.Of these 5,000,000 subscribers,40 percent are tennis buffs.Magazine B has a cost for a full page of $10,000 and a circulation of 3,000,000.Of the 3,000,000 subscribers 75 percent are tennis buffs.If you sold tennis racquets and wanted to compare the CPM effectiveness of these magazines,which would you choose?

• A)Magazine A
• B)Magazine B
• C)Magazine A would be just as effective as Magazine B
• D)more information is needed on audience size
• E)more information is needed on costs For Magazine A: 5,000,000 x 40 % = 2,000,000.(10,000/2,000,000)*1,000 = $5.For Magazine B: $3,000,000 x 75 percent = 2,225,000.

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Definitions:

Context-dependent Memory

A psychological phenomenon where the retrieval of information is more effective when the context at the time of encoding and retrieval are similar.

Lecture Hall

A large room designed for instructional presentations, typically found in educational institutions, where a lecturer provides information to students or attendees.

Hippocampus

A major component of the brain, located in the temporal lobe, crucial for memory formation and spatial navigation.

Neurons Connections

The links between neurons through which they communicate via synapses, transmitting electrical or chemical signals.