Which Medium Offers the Most Target Selectivity

question 41

Multiple Choice

Which medium offers the most target selectivity?

• A)radio
• B)outdoor
• C)direct mail
• D)newspapers
• E)magazine

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Definitions:

Differentiation Strategy

A business approach that involves making a product or service distinct from competitors' offerings through unique features, quality, or branding.

Profit Margins

A financial metric indicating the percentage of revenue that exceeds the cost of goods sold, representing profitability.

Low-cost Strategy

A competitive strategy focusing on offering products or services at the lowest possible price point to gain market share.

Technological Synergy

The heightened effectiveness or efficiency achieved when various technological systems operate together in coordination.