Which of the Following Statements Describes a Good Reason for Using

question 81

Multiple Choice

Which of the following statements describes a good reason for using celebrities in ads and having them endorse a company's product or service?

• A)Celebrities cannot draw attention to advertising messages in a cluttered media environment.
• B)The respect,popularity or admiration a celebrity enjoys may carry over to the product she or he endorses.
• C)Celebrities may be unable to enhance the target audience's perceptions of the products' image or performance.
• D)Consumers may focus attention on the celebrity and not attend to the product and advertising message.
• E)The celebrity may be overexposed and not have the recognizability that is desired.

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Definitions:

Leadership Traits

Characteristics that may contribute to an individual's effectiveness in leadership roles, such as intelligence, decisiveness, integrity, and empathy.

Physical Attributes

Characteristics of the body, including appearance, strength, agility, and other bodily traits.

Leadership Effectiveness

The extent to which a leader is able to inspire, influence, and guide individuals or teams towards the achievement of goals.

Leader Traits

Characteristics or attributes that contribute to the effectiveness of leaders, including personal qualities like decisiveness, integrity, and empathy.