The Content of Advertising with _____ Emphasizes Facts,learning and the Logic

question 15

Multiple Choice

The content of advertising with _____ emphasizes facts,learning and the logic of persuasion.

• A)emotional appeals
• B)informational/rational appeals
• C)transformational appeals
• D)subliminal appeals
• E)irrational appeals

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Definitions:

Obligations

A duty or responsibility to fulfill an agreement, such as financial repayments.

Interest

The charge for the privilege of borrowing money, typically expressed as an annual percentage rate.

Payroll Tax Expense

The financial charge associated with employing labor, including taxes imposed by government entities such as Social Security and Medicare taxes in the United States.

Current Liability

A financial obligation that is due to be paid within one year.