Which of the Following Statements About Newspaper Advertising Rates Is

question 99

Multiple Choice

Which of the following statements about newspaper advertising rates is true?

• A)The rates newspapers charge national advertisers are lower than those for local advertisers.
• B)The rates newspapers charge national advertisers are about 10 percent higher than those for local advertisers.
• C)The rates newspapers charge national advertisers are an average of 66 percent higher than those paid by local advertisers.
• D)Newspapers advertising rates for national and local advertisers are about the same.
• E)National advertisers pay the entire amount for cooperative advertising even if the ad is placed by a local retailer.

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Definitions:

Early Motor Development

The progression of muscular coordination and use of limbs and body in early life stages.

Cephalocaudal

A pattern of growth where development begins at the head and progresses downwards towards the feet.

Proximodistal

A pattern of development in humans and other organisms where growth starts at the central body and moves towards the extremities.

Cephalodistal

A principle of growth and development where development proceeds from the center of the body outward to the extremities.