Advertisers Frequently Use Emotional Appeals to Advertise Their Products and Services

question 102

Multiple Choice

Advertisers frequently use emotional appeals to advertise their products and services rather than rational appeals because:

• A)consumers' motives for purchase decisions are often rational in nature
• B)consumers' feelings about a brand can be more important than their knowledge of its features or attributes
• C)emotional appeals to consumers often are less effective when brands are similar
• D)emotional appeals are often less exciting and interesting than rational appeals
• E)emotional appeals cannot help differentiate brands that consumers view as somewhat homogenous

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Definitions:

Chronic Diseases

Long-lasting medical conditions that are often progressive and require ongoing management and treatment.

General Adaptation Syndrome (GAS)

A conceptual framework that outlines how the body responds to stress over short and long periods, divided into three phases: alarm, resistance, and exhaustion.

Chronic Stressors

Persistent stress factors that cause long-term stress and can lead to significant health issues, including mental and physical health problems.

Immune Functioning

The complex activities performed by the immune system to protect the body against diseases and other potentially damaging foreign bodies.