Today the Nielsen Television Index Provides Weekly Estimates of Networks

question 98

Multiple Choice

Today the Nielsen Television Index provides weekly estimates of networks and major cable viewing audiences on a national level through the use of an electronic device that measures what is being watched and by whom. This device is called a(n) :

• A) audimeter
• B) people meter
• C) electronic diary
• D) market survey
• E) focus group

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Definitions:

Socialization

The process by which children learn the behaviors, attitudes, and expectations required of them by their society or culture.

Placenta

An organ that develops in the uterus during pregnancy, providing oxygen and nutrients to and removing waste from the fetus through the umbilical cord.

Zygote

The initial cell formed when a new organism is conceived by the union of an egg and a sperm cell, containing genetic information from both parents.

Testosterone

A steroid hormone that plays a key role in the development of male reproductive tissues as well as promoting secondary sexual characteristics such as increased muscle and bone mass, and the growth of body hair.