The Oscar Mayer Ad Touched the Child in All of Us

question 92

Multiple Choice

The Oscar Mayer ad touched the child in all of us when it showed Andy on the pier singing the "My bologna has a first name" jingle.This example of _____ advertising won America's heart and stomach.

• A)competitive advantage
• B)refutational
• C)transformational
• D)transactional
• E)image

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Definitions:

Disbelief

A lack of faith or trust in the truth or existence of something.

Smoothing

A technique used in various contexts, such as negotiation or production, to reduce volatility, conflicts, or fluctuations, aiming for a more stable or harmonious state.

Superordinate Goals

Objectives that are important to more than one party and can only be achieved through the cooperation of all parties involved.

Underlying Sources

The fundamental origins or causes of an event, situation, or condition.