_____ Is an Advertising Execution Technique Whereby the Focus Is

question 2

Multiple Choice

_____ is an advertising execution technique whereby the focus is on using excitement and suspense to tell a short story with the product as the star of the ad.

• A)Slice-of-life
• B)Animation
• C)Dramatization
• D)Testimonial
• E)Imagery

---

Definitions:

Variable Cost

Costs that vary directly with the level of production or output, increasing as production increases and decreasing as production decreases.

Net Operating Income

A company's total pre-tax profit, derived from its normal business operations, excluding non-operating income and expenses.

Special Order

Special Order refers to a one-time or unique request by a customer for a product or service that may differ from the standard offerings of a company.

Net Operating Income

A measure of a company's profitability from its core business operations, excluding expenses and revenues from investments and financing.