Research Has Shown That the First Thing People Look at in a Print

question 59

Multiple Choice

Research has shown that the first thing people look at in a print ad is the:

• A)illustration
• B)visuals
• C)body copy
• D)subheads
• E)headline

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Definitions:

Subdivision

A process of dividing land into pieces that are easier to sell or otherwise develop.

Crude Oil

A naturally occurring, unrefined petroleum product composed of hydrocarbon deposits and other organic materials, used as a primary source for fuel and in the production of petrochemicals.

Equilibrium

A state of balance in a market situation where the quantity supplied equals the quantity demanded, often resulting in a stable market price.

Shift Left

In economics, it typically refers to a decrease in the supply or demand of a product, shown by a leftward shift of the supply or demand curve.