Determining a Target Market's Present Level of Awareness,knowledge and Liking

question 13

Multiple Choice

Determining a target market's present level of awareness,knowledge and liking toward a product often requires the taking of _____ measures.

• A)benchmark
• B)sales interval
• C)qualitative awareness
• D)quantitative awareness
• E)reach and frequency

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Definitions:

Pacinian Corpuscles

Sensory receptors found deep in the skin and other tissues that detect pressure and vibration.

Pressure

The force exerted by an object against a surface or the stress within substances influenced by external or internal forces.

Cerebellum

A region of the brain that plays an important role in motor control, coordination, and sensory integration.