Which of the Following Questions Should Be Used as a Criterion

question 27

Multiple Choice

Which of the following questions should be used as a criterion when evaluating creative output?

• A)Does the creative approach create a segmentation base?
• B)Is the creative approach consistent with that used by the competition?
• C)Is the creative approach appropriate for the target audience?
• D)Does the creative approach support a market aggregation strategy?
• E)All of the above questions should be used as criteria when evaluating creative output.

---

Definitions:

Beck's Cognitive Therapy

A form of psychotherapy developed by Aaron Beck that aims to correct negative thinking patterns to improve mood and behavior.

Wolpe's Systematic Desensitization

A behavioral therapy technique developed by Joseph Wolpe designed to help people overcome phobias and anxiety through gradual exposure to feared stimuli while practicing relaxation techniques.

Freud's Psychoanalysis

A therapeutic approach developed by Sigmund Freud that emphasizes exploring unconscious conflicts and desires as a way of understanding and treating psychological disorders.

Cognitive

Relating to mental processes such as perception, memory, thought, and problem-solving.