Advertisers Create Emotional Advertising Appeals By

question 24

Multiple Choice

Advertisers create emotional advertising appeals by:

• A)using humorous advertisements
• B)using sexual appeals
• C)using transformational advertising
• D)creating favorable mood states
• E)doing all of the above

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Definitions:

Grandiose

Characterized by an exaggerated belief in one's importance, power, or success, often disconnected from reality.

Referential

Relating to, or denoting the use of a word or expression to refer to something mentioned elsewhere or to a particular object or situation.

Religious

Pertaining to or connected with the practice, beliefs, or organization of a faith or worship system.

Somatic

Relating to the body, especially as distinct from the mind.