The Function of a Headline in a Print Ad Is

question 32

Multiple Choice

The function of a headline in a print ad is to:

• A)attract readers' attention
• B)make readers interested in reading the body copy of a print message
• C)perform a segmentation function by attracting the attention and interest of consumers who are the best prospects for a product or service
• D)put forth the main theme,appeal,or proposition of the ad in a few words
• E)do all of the above

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Definitions:

Sodium Ions

Positively charged particles of sodium, vital for maintaining the electrolyte balance and blood pressure in the body.

Axon

A long, slender projection of a nerve cell that typically conducts electrical impulses away from the neuron's cell body.

Dendrites

Branched extensions of a neuron that receive impulses from other neural cells and transmit them towards the cell body.

Myelinated

Refers to nerve fibers that are covered by a protective fatty layer known as myelin, which helps in faster transmission of electrical impulses.