The Ideas of Malcom Gladwell in Blink: the Power of Thinking

question 30

Multiple Choice

The ideas of Malcom Gladwell in Blink: The Power of Thinking Without Thinking,suggest that many unique insights that drive innovation and great advertising campaigns are NOT gained through:

• A)focus groups
• B)surveys
• C)sampling
• D)traditional market research techniques
• E)all of the above

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Definitions:

Critical Value

A point on a statistical distribution that represents a threshold at which the null hypothesis is either rejected or not rejected.

Hypothesis Test

A statistical method that uses sample data to evaluate a hypothesis about the properties of a population.

Commuted

Refers to the action of commuting, which is traveling from one's home to work or school, or it can refer to changing a legal penalty to a less severe one.

Curriculum

A structured set of educational and training materials provided in schools, universities, or workplaces, covering all the subjects or skills to be taught.