Media Buyers Might Choose to Live with a Relatively High

question 9

Multiple Choice

Media buyers might choose to live with a relatively high degree of waste coverage because:

• A)it best supports a flighting media schedule.
• B)it may still be the most cost affordable buy on a per exposure basis.
• C)it allows for more specific targeting.
• D)repetition is the most effective method for pioneering advertising.
• E)it supports a market aggregation strategy.

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Definitions:

Frustration-Regression Principle

A concept from the field of psychology suggesting that when an individual's progress toward a goal is blocked, they may regress to previously held behaviors.

Hygiene Factor

A concept in Herzberg's motivation theory, referring to factors that can cause dissatisfaction if missing but do not necessarily motivate if increased or improved.

Interpersonal Relations

The way in which two or more people interact and communicate with each other in various settings.

Hackman-Oldham Job Enrichment Model

A theory that suggests work can be more satisfying by increasing job responsibility, achievement opportunities, and growth.