A Unique Selling Proposition (USP)

question 72

Multiple Choice

A unique selling proposition (USP) :

• A) should offer a specific benefit to the consumer
• B) must be a feature, benefit, or advantage that the competition either cannot or does not offer
• C) must be strong or important enough to pull consumers to the brand
• D) should be an important part of a repetitive advertising strategy
• E) is accurately described by all of the above

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Definitions:

Zero Slope

Characteristic of a straight line that is perfectly horizontal, indicating no change in the dependent variable regardless of changes in the independent variable.

Panels

Groups of selected individuals or experts brought together to discuss, investigate, or study a specific subject or area of interest.

Average Costs

The total costs of production divided by the quantity of output produced, representing the cost per unit of output.

Output

The quantity of goods or services produced by a firm or industry within a certain period.