A Unique Selling Proposition (USP)

question 72

Multiple Choice

A unique selling proposition (USP) :

• A) should offer a specific benefit to the consumer
• B) must be a feature, benefit, or advantage that the competition either cannot or does not offer
• C) must be strong or important enough to pull consumers to the brand
• D) should be an important part of a repetitive advertising strategy
• E) is accurately described by all of the above

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Definitions:

Drive Straight

a directive or action where one proceeds forward without turning, often used in navigation or driving instructions.

Nash Equilibrium

A concept within game theory where each player's strategy is optimal, given the strategies of all other players, leading to a situation where no player has anything to gain by changing only their own strategy.

Press Button

A phrase that generally refers to initiating an action or process with a simple gesture, such as pressing a button.

Payoff

The return or outcome received from an investment or decision.