For Which of the Following Advertising Communication Tasks Should the Specified

question 41

Multiple Choice

For which of the following advertising communication tasks should the specified time period required be the longest?

• A)creating brand awareness
• B)increasing brand awareness levels
• C)creating knowledge regarding a brand attribute
• D)increasing knowledge levels about a brand attribute
• E)repositioning a brand

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Definitions:

Modify Existing Products

The process of making alterations or improvements to current products to meet new requirements or take advantage of new market opportunities.

New-to-the-world Products

Innovations that create an entirely new market by being the first of their kind.

Late Majority

The last group of buyers to enter a new product market; when they do, the product has achieved its full market potential.

Early Adopters

The second group of consumers in the diffusion of innovation model, after innovators, to use a product or service innovation; generally don’t like to take as much risk as innovators but instead wait and purchase the product after careful review.