According to the Universal Advertising Standards Developed by the D'Arcy,Masius

question 22

Multiple Choice

According to the universal advertising standards developed by the D'Arcy,Masius Benton & Bowles agency,a creative advertising message is built around a:

• A)unique selling plan (USP)
• B)strong brand image
• C)power idea or a creative core
• D)slice-of-life concept
• E)dramatization

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Definitions:

Certificate of Limited Partnership

A legal document filed with a state governmental body to form a limited partnership, outlining the rights and obligations of each partner.

Secretary of State

A high-ranking official in a state government responsible for maintaining public records and documents, among other duties, varying by country.

Limited Partner

An investor in a partnership who has limited liability to the extent of the amount of their investment and does not participate in the day-to-day management of the business.

Fiduciary

A person or organization that acts on behalf of another person or persons to manage assets, exhibiting a high standard of care, loyalty, and honesty.