States That There Are Two Basic Routes to Persuasion,the Central

question 2

Multiple Choice

states that there are two basic routes to persuasion,the central route and the peripheral route.With the peripheral route to persuasion,:

• A)the message will be more likely received if a celebrity endorser is used
• B)the message should contain a lot of information
• C)the receiver is viewed as very actively involved in the communication process
• D)the quality of the message claims are more important than the spokesperson,headline,pictures,or music bed
• E)the sender is dealing with a high-involvement buying situation

Appreciate the application of memory research to real-world situations.

Explore the limitations of memory, such as susceptibility to misinformation and encoding failures.

Analyze the impact of emotional states on memory formation and recall.

Understand the concepts of complete, substantial, and tendered performance in a contract setting.

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Definitions:

Unstructured

Refers to data or information that does not have a predefined data model or is not organized in a predefined manner, making it difficult to process and analyze.

Organization's Memory

The cumulative body of knowledge, information, and data that an organization accumulates over time, which is accessible for decision-making and learning purposes.

Data Mart

A low-cost, scaled-down version of a data warehouse that is designed for the end-user needs in a strategic business unit (SBU) or a department.

Scaled-Down

Refers to a reduced or simplified version of something, especially designed to meet specific criteria or fit within certain limitations.