According to the Universal Advertising Standards of the D'Arcy,Masius Benton

question 5

Multiple Choice

According to the universal advertising standards of the D'Arcy,Masius Benton & Bowles agency,creative and effective advertising:

• A)requires synergy
• B)does not use a brand personality
• C)uses a complex product or brand positioning strategy
• D)is careful to not be distinctly different from other advertising
• E)neither rewards nor punishes the prospect

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Definitions:

Emotions

Complex psychological states that involve an experiential, physiological, and behavioral response to a personally significant matter.

Emotional States

The internal conditions that are subjectively experienced as feelings, ranging from happiness and joy to sadness and anger.

Moods

are affective states that are less specific than emotions, often longer-lasting, and not necessarily triggered by a specific event or object.

Display Rules

Cultural or social guidelines that dictate how emotions should be expressed in particular situations.