The Copy Platform

question 78

Multiple Choice

The copy platform:

• A)is typically developed by agency personnel with no input from the client.
• B)is developed by the client before ever meeting with the agency.
• C)often involves individuals from both the client side and agency personnel.
• D)has a predetermined format that makes it easier to compare platforms from two disparate products.
• E)typically contains both the advertising and the communications objectives.