Leslie Is Working for a Local Agency as an Intern

question 82

Multiple Choice

Leslie is working for a local agency as an intern.Her company has been hired to develop an advertising campaign for chain of coffee shops.She has been given the task of coming up with the big idea.You can tell her big ideas:

• A)are very easy to come by
• B)really only matter in advertising for consumer products not for retail establishments
• C)are typically not the basis for effective advertising campaigns
• D)are only effective in business-to-business advertising
• E)are easier to develop when the service being advertised is heterogeneous

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Definitions:

Diorite

A medium- to coarse-grained, intermediate-composition igneous rock; the phaneritic equivalent of andesite.

Dissolved Gas

A gas that has been absorbed into a liquid solution, such as carbon dioxide in water, often influencing chemical reactions and physical properties.

Andesite

A volcanic rock type that is intermediate in composition between basalt and rhyolite, often found in volcanic arcs associated with convergent tectonic boundaries.

Alpha Decay

The radioactive decay process in which an unstable atom fissions, releasing a positively charged particle with two protons and two neutrons.