All of the Following Could Be Considered an Example of a Big

question 10

Multiple Choice

All of the following could be considered an example of a big idea used as the basis of an advertising appeal EXCEPT:

• A)"You're in Good Hands with Allstate"
• B)"Go Milk"
• C)"Macintosh-A Computer for the Rest of Us"
• D)"We Build Excitement"
• E)"Buy Yoplait Yogurt Today"

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Definitions:

Written Amount

The numerical representation of value or money in written form within a document.

Certificate of Deposit

A bank-issued financial instrument that offers a fixed interest rate over a specified period of time.

Note

A written promise to pay a specified amount of money at a given time or on demand.

Distinguish

To recognize or treat as different in some respect due to distinct characteristics or features.