Nissan Ran an Advertising Campaign Using "Shift" as the Umbrella

question 9

Multiple Choice

Nissan ran an advertising campaign using "Shift" as the umbrella tagline.The campaign uses a combination of emotional and product-focused ads designed to strengthen Nissan's brand image while showing its revitalized product line.Creative advertising,like Nissan's,is likely to be particularly important when:

• A)companies are selling brands that are very similar in quality and difficult to differentiate on functional features
• B)a brand clearly has functional superiority over the competition that is easily noticed by consumers
• C)companies are very risk averse
• D)consumers are not responsive to advertising messages
• E)any or all of the above conditions are met

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Definitions:

Proportional

A tax structure where the rate remains constant regardless of income level.

Progressive Tax Structure

A tax system where the tax rate increases as the taxable amount increases, leading to higher earners paying a larger percentage of their income in taxes.

Marginal Rates

These are the tax rates that apply to each additional dollar of income, used in a progressive tax system where tax rates increase as income rises.

Average Rates

The mean amount of a rate, such as interest or tax rate, calculated by totaling several rates and dividing by the number of rates.