Fortnum & Mason in London Is a Retail Store Committed

question 59

Multiple Choice

Fortnum & Mason in London is a retail store committed to providing the best of traditional British meats and cooking.The store is lit by crystal chandeliers,and there are deep red carpets underfoot.The staff all wear tail-coats.Its ads want customers to associate the store with the royal treatment they will receive when they shop there.This development of a strong,memorable identity is an example of:

• A)a universal selling proposition.
• B)image advertising.
• C)inherent drama.
• D)attribute-based positioning.
• E)refutational appeal.

---

Definitions:

Conversion Disorder

A mental health condition where a person has blindness, paralysis, or other nervous system symptoms that cannot be explained by medical evaluation.

Compulsive

Pertaining to behavior performed persistently and repetitively without rational motivation, often to the detriment of the individual's well-being.

Obsessive

Characterized by persistent, intrusive, and unwanted thoughts or behaviors that are difficult to suppress or ignore.

Phobic

Pertaining to an irrational and excessive fear of a particular object, situation, or activity.