The Purpose of Setting Specific Advertising Goals and Objectives Is

question 28

Multiple Choice

The purpose of setting specific advertising goals and objectives is to:

• A)provide a standard against which performance can be measured
• B)put constraints on the creative department
• C)have a method of determining when to delete products from the product line
• D)forecast the market share level that can be attained by good advertising
• E)protect all investors and debt holders

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Definitions:

Substitutes

Goods or services that can be used in place of each other, satisfying the same needs or desires.

Complements

Products or services that are often used together, such that demand for one increases the demand for the other.

Complements

Products or services that are commonly consumed in conjunction with one another, where a rising demand for one results in a corresponding increase in demand for the other.

Substitutes

Goods or services that can replace each other in use, where a rise in the price of one leads to an increase in demand for the other.