Which of Following Is a Likely Problem for a Manager

question 88

Multiple Choice

Which of following is a likely problem for a manager who uses sales as a measure of advertising effectiveness?

• A)Sales results offer little guidance or direction to those responsible for planning and developing the advertising program.
• B)There is a short,often unmeasurable,time period between when advertising is run and when sales actually occur.
• C)Sales results are affected by no marketing mix variable other than price and promotion.
• D)No internal environmental variables have any significant influence on sales results.
• E)With the correctly selected promotion variables,no external environmental variables have any significant influence on sales results.

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Definitions:

Independent

In statistical analysis, this term describes variables that are not affected by changes in other variables.

Equivalent

A term used to indicate two items, systems, or quantities that are the same or have identical value or function.

Conditional Probability

The likelihood of an event occurring given that another event has already occurred.

Marginal Probability

The likelihood of an event occurring, irrespective of the outcomes of other variables.